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Case Studies, Urgent Funding

Investment for Make-up Brand

As you often hear from us about our fintech deals, we thought we’d showcase an entirely different sector, one in which the UK has always been at the forefront across the globe.

In this case, our investor with extensive retail knowledge was able to fund a venture to expand a make-up line with global aspirations.

We first met the CEO a few years ago. She was referred to us as there was a need for additional equity funding for her new business. The B&Y team quickly got to work and contacted a shortlist of investors, all with significant retail experience. After a number of meetings, it was clear that one investor really stood out. We were able to help negotiate terms that resulted in our investor committing new capital into the business.

Our client was delighted at the outcome and she moved on to the next phase of the business development; her own branded range of make-up, with a focus on celebrating aging and products aimed at more mature skin.

Our investors, all seasoned entrepreneurs and interested in all stages of business cycles, are familiar with situations where the corporate structure takes twists and turns over the years, often morphing into an entirely separate entity down the line.

Roll forward to the present day and the brand, which offers a pro-age make-up range, developed 100% by women for women, is available internationally. The company has a strong cult following as well as multiple endorsements from a host of celebrities and beauty experts. Our client is a serial entrepreneur and working on further global expansion.

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