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Case Studies, Growth Funding

B&Y Secures £2m Growth Funding for E-liquid Business

We are delighted to report that we have raised £2million for our client who manufactures and sells a range of e-liquid products.

Our client’s ambition is to build the biggest and broadest range of e-liquid products in the world. Starting with limited personal funds and working full-time jobs elsewhere, the founders grew the company to an impressive £4million turnover within three years.

We garnered significant interest from our extensive investor network and organised meetings with four serious investors, including two syndicates. 

Due to deep-dive financial due diligence, this close proved to be one of the most complex we have worked on. Throughout the project, we worked very closely with the management team, guiding them through what was their first serious external investment process. As you know, we always act for the management and in their best interests; in this case there were several occasions where our experience enabled all parties to stay on track and focus on the goal of completion.

Once again, our investors came to the table for a high-growth, high-pressure investment and a minority stake in the business. We secured £2million funding which has enabled the company to activate strategies to deliver its ambitious targets.

a note from the client…

We approached Beer & Young in what were, at the time, somewhat difficult circumstances. Associates John Cowper and Gavin Heys were incredibly helpful from the outset and really put our minds at rest that the complex situation we found ourselves in was resolvable. We felt throughout that Beer & Young had the best interests of our business at heart and always went the extra mile to ensure successful completion. We successfully completed a £2m raise and the business is in a great position to deal with the next phase of its growth. We would highly recommend Beer & Young.

Group Chief Executive
E-liquid Business

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